During the Christmas rush 2018, WordPress deployed Gutenberg, their new editor. In doing so, they freaked out millions of WordPress users, and frustrated developers as well.
The new editor changed the very nature of how publishing works in WordPress. It introduced ‘Blocks’ (modules) that replaced the familiar word-processor-like text-editing interface.
If you are using WordPress 4.x or lower, install the Classic Editor Plugin. That will preserve the functionality you are familiar with. Then, migrate your site to flowww or a similar service as soon as possible.
Many users found the Blocks model both frightening and exciting. Nobody likes change, at least not change forced upon them.
That said, being able to add a variety of blocks also meant users would be able to re-design the page level. Coding know-how is not required to add columns or galleries or other on-page content types.
At the time of the update, we had a large number of clients on WordPress. The update caught our attention, not due to the potential for new website projects, but because of the cost and inconvenience it placed on users.
Win, win, and win again.
Accepting that Gutenberg is here to stay, we opted to embrace the change. We saw it as an opportunity to improve our approach to WordPress website deployment.
To that end, we focussed on creating an upgrade path from the legacy WordPress (4.x) to the new Gutenberg (5.x).
Further, by integrating HubSpot, we could incorporate advanced business tools. And by eliminating several plugins, we could improve stability. And finally, by engineering a theme to Kayak’s lead-generation specifications, we could enhance the ROI as well.
Introducing K-HubSpot Connector
K HubSpot Connector by KAYAK is an OAuth 2.0 secure connection to HubSpot. It allows us to put a forms drop-down menu on Flow Landing Pages! This eliminates the need for a shortcode or embed code. It allows form submissions to update your HubSpot Contact records.
So there you have it. WordPress Gutenberg + HubSpot for a killer site, on a shoestring. An excellent starter or even levelling up site.