What is flowww?
It’s a Site as a Service (SaaS) that frees you up to focus on your content instead of the technology that runs your site. The technology stack is installed, updated, and maintained by our support team, led by Eddy.
If you don’t find what you need on this page, and you don’t have a web person around to jump in, reach out to our team. Eddy strives to respond as soon as possible. We triage support requests within office hours, Mountain time zone, Canada.
External links provided as a courtesy. Use at own risk.
|Annual subscription to flowww | Sign Up||100 USD/yr|
|Add-on: Your domain mapped to flowww | Request||25 USD/yr|
Subscription price may change without notice.
How do I make a site?
To start, Sign Up for an account. Allow a bit of time for our engineers to configure it (all the technology you need is pre-installed and pre-configured for you), after which our team will send you an onboarding email.
Sign in and start adding content (type it in or import from another site). It’s that easy. And as soon as you log in, it’s already live so you don’t need to launch anything.
While Eddy is preparing your site, you can prepare too.
- THE EASY WAY: draft your content and get ready to paste it in.
- THE EXPERT WAY: export your content from another site, import into your new site.
|Virtual Webmaster (10-hour time block) | Request||2000 USD/ea|
|Virtual Copywriter (10-hour time block) | Request||2000 USD/ea|
|Virtual Marketer (min 6-months) | Request||500 USD/mo|
Services pricing may change without notice.
How we handle pre-paid time-blocks
Our team of professionals track time using Harvest App.
Time is rounded to nearest 6 minutes in summaries, though never rounded in timesheets. An alert is sent to our admin team by Harvest at 80% used, who then notifies the client, and provides a time-tracking report.
Clients may choose to purchase another time block, or simply complete that block. All support activities are included in time-used, including reporting.
Unused time never expires.
Zero Tolerance for Bad Behaviour
First instance: suspension of service for 3 days.
Second instance: forfeiture of renewals at preferred rates and suspension of service for 7 days.
Third instance: immediate termination without refund.
Be respectful. It’s easy.
Standard site setup for your account:
We include three (3) critical pages, already set up.
- Home Page (attract)
- Inside Page (delight)
- Contact Page (engage)
Tip: add as many more pages as you like.
These pages form your foundation for lead generation. Don’t delete them unless you are importing or migrating from another site. 🙂 All you need to do is add content to these pages to start marketing.
I’m not a developer. What do I need to install?
Nothing. Except for your content, that is.
Add images and text easily via the Gutenberg Editor. Add, Move, or Drag and Drop “Blocks” of different content types easily. Even columns.
Just hover over a page area (when editing a page or post) to reveal a circled PLUS sign. Click it to reveal a plethora of content blocks, formatting blocks, layout blocks… even specialized or custom blocks.
Alternatively, look to the top left to see that circled PLUS sign, as well as Redo/Undo arrows.
Who’s this Eddy person I keep hearing about?
Eddy is our support moniker. It’s a shared account for our whole support team. Rather than saying “support@”, we thought “eddy@” would be a lot more fun. Plus, it fits with our water theme… flowww was created by KAYAK, after all. 🙂
Support note: If your site is down, we are all down. No need to worry, we’ll do the worrying for you. We are on it!
Flowww is our name for a smart link strategy that helps prospects navigate effortlessly through your website. Individual link strategies are termed persona flows. Persona flows are also a pretty straight forward sales funnel strategy that does more than convert visitors; it creates advocates in the process.
a flow state; in the zone; fluid; effortless; a state of mind; progressive…– Randy Milanovic, Kayak Marketing
1,000 sites at $0/yr? No kidding?
No kidding! Our team is SO committed to helping small businesses and organizations grow, we’ve locked in one thousand (1,000) subscriptions at $0 annually.
The subscription includes one account with website hosting on flowww Site as a Service, ongoing website technical maintenance, SSL, and access to Kayak Club. Content, however, is your baby.
Request an invitation to the 1K program now and plead your case.
What’s Kayak Club, and why don’t you spell Club with a K?
Kayak Club is a members-only Messenger Group that gets first dibs on promotions, discounts, bundles, and connections to our partner network.
We decided not to spell Club with a K (though that does sound fun) – it’s just too easy to misspell. We aim to keep things simple, smarty.
Want to learn more about Gutenberg? You aren’t alone. Take Gutenberg for a test drive right now.
Step-by-step web page creation.
Pro-tip: create items in the order presented:
- Create Content
- Create Pages
- Create Links
- Create Navigation
1. Create Content
- H1 (headline – only one, automatically created from your page title when published)
- H2 (smaller headline – can have many)
- H3 (smaller still headline – can have many)
- H4 (smallest headline – can have many)
- Paragraph (can have many)
- Blockquote (quotes version of a paragraph, use sparingly)
- Write pages as long as is needed to get your message across (there are no rules)
- If you don’t have a lot of info, consider combining pages (people regret going to a page and finding little to no good info)
- If you have a lot of info, consider making multiple pages, one per topic
- Think of Headlines in terms of a book: one title, several chapters, countless smaller sections and paragraphs.
- jpg (photos, best compression for smallest file sizes)
- png (graphics, such as logos and diagrams, allows transparency of white areas)
- Always crop images to the size needed. In flowww Site as a Service, there are 4 main sizes:
- 1920×920 pixels (home page)
- 1920×620 pixels (regular pages, height can range from 360-920 pixels, be consistent)
- 800×600 pixels (blog images, can be any height up to 800×800 pixels)
- Name files descriptively: name-files-descriptively-1920×620.jpg and always separate words with a dash only
- embed videos from Youtube, Vimeo, etc (easy and best playback quality)
- never upload videos or podcasts (short audio clips are ok) as external services are made to power playback, most websites aren’t
2. Create Pages
- Header (hero) Section: settings found at the bottom of the page: Hero image, Mobile Hero image, Alternate headline, optional Caption/Sub-head, up to 2 CTA Buttons
- Page Content Section: simply start typing. Hover over a section to see the + sign, and add different content blocks easily, including columns, galleries, images and much more
- Sidebar Section: differs on each page template. None on the Home template, Contextual menu and CTAs on the default page template, forms on Landing Page template.
- SEO Section: between the Page Content section and the Header (hero) section. Write clearly and concisely as this is what searchers will see in Google. Don’t just stuff words. Write unique descriptions for each page to prompt them to click and visit your site.
3. Create Links
- Text Links: people click links in the text of a paragraph when they aren’t sure where they are going yet. They are exploring. It’s a passive click. Think about the logical next steps. Write them into your content.
- Side NAV links: people click these what they are in an area of interest. Its an intentional click. They want t know more on that related topic.
- CTA Links: Call-to-action images look a bit like an ad on your site, often a square image with a button drawn on it. People click these to get a goodie… something of higher value than what is on your pages. It’s the last step they do before purchase or contacting you or referring you. CTAs link to landing pages where visitors, turned prospects, can download a PDF whitepaper or how-to list or industry insight that’s valuable. They’ll only agree to fill out your download form if it has value.
- Button Links: people click buttons when ready to act. It could be to subscribe, talk, buy, etc
- Pro tips:
- these 4 link tools essentially form a sales funnel when well-crafted.
- Separate here is the main navigation (menu) because relying on it isn’t a great lead qualification strategy. It allows visitors to bypass your content and jump into your funnels at unexpected points. Have you ever come across a page where it asks you to download something but you need to fill out a form and you said, “Nah”? It’s because they didn’t earn your trust first… through content or reputation. Use the Text/Side/CTA/Button strategy and you’ll avoid most of the “Nahs”.
- Those sites with “Learn More” buttons on their home page right under their products… totally missing the boat if the buttons lead to content as clicking them is a “Buy” action. If they have a price point on them, it’s good.
4. Create the Navigation
- All of your content has been created and uploaded, your pages have been built, and your link strategy has been put in place. Now’s the time to build your main navigation (Menu).
- Pro tips:
- Keep it simple, smarty. Fewer items are WAY better than many items or endless drop-downs. Mega-menus aren’t included in flowww for a reason, they are terrible UX (user experience).
- But wait, there’s more… you can create multiple Menus to place as the Main nav, a Footer nav, side Navs (you could make one for each page if that makes sense and you have lots of content)
- Publish pages from the outside in. Meaning, the least used page first, the Home page last. Then add the pages to your menus.
- Congrats, you are now launched!
In the previous steps, we described creating and publishing pages and adding them to menus. But, we didn’t mean ALL of them at once. Save some work for next week and the week after, and the week after that, too.
Continuously adding content is killer good for attracting Google and visitors as well. Each new page published is a reason to come back. Blogs offer an easy way to add pages and grow your site. And, where you have lots of excellent content, you could create content hubs (page groupings).
More experienced marketers will plan monthly or quarterly “campaigns” with new offers to keep energizing their lead generation efforts. It’s a great strategy. We highly recommend it.
Search Engine Optimization
Can I do SEO in flowww?
Of course, you can. 🙂
First of all, you can craft your titles and meta descriptions on each page through WordPress SEO (pre-installed).
Second, flowww has been engineered to high SEO standards.
Third, content and link strategy rule. Follow both linking best practices and user experience best practices, and your flowww site should be rocking SEO. Just remember, the organic kind takes time and effort.
Need Citations? You might want to hire Eddy to help you get those set up.
Page and Content Formatting
How do I change the fonts?
- Easy. Log in.
- Then, go to your Appearance Tab
- and select Theme Settings.
- Then select Typography.
Tip: you can follow this path to find all of FLOW’s Theme styling options.
Shortcuts: https://[yoursite].app.flowww.ca/wp-admin/themes.php?page=fw-settings https://[yoursite].flowwwsites.com/wp-admin/themes.php?page=fw-settings
Can I add content to the Sidebar?
You certainly can. We’ve even pre-set a few smart items for you:
- Call to Action (600x600px) + a link (on inside pages)
- Contextual Menu (on inside pages)
- Rich text box (on inside pages)
- HubSpot Forms drop-down toggle (on landing pages via our K-HubSpot Connector integration, only on FLOW sites)
- Plus, Featured images on all pages
What are the ideal image sizes?
- Home page hero/header: 1920×920 (full screen)
- Inside page hero/header: 1920x620px (banner)
- Blog images (800xwhatever)
- CTAs and Featured Images: 600x600px
Heights are flexible, but these are excellent standard sizes for you to aim for.
Link strategy, based on visitor behaviours
Two easily identifiable website visitor behaviours:
- rarely reads anything, makes contact (buyer)
- reads everything, seldom makes contact (researcher)
Website visitors have unique motivational focuses, which the team at KAYAK identifies as Product, Process, and Performance.
- Product-focussed visitors tend to look for price and availability (are often in operational roles).
- Process-focussed visitors tend to look for ways to improve their situation (are often in management roles).
- Performance-focussed individuals can be quite the gamblers, eager for big wins (are often in executive roles).
Pro tip: Map content to your website visitor needs. It’s a fantastic way to make your website work. Apply links (inline, contextual, on CTAs… not just the main NAV) to guide visitors along those paths. Huge props to Marty Tascona for teaching us about the 3Ps.
I have a site full of content that I’d like to migrate. Can I do that?
Absolutely. Depending on the site and the type of content, it could be very quick and easy, or an octopus of a job. A few of the more common scenarios:
First, generate a site map and guard it as if it were your child.
- From Wix (Migration Plugin)
- From Weebly (Migration Tool)
- From WordPress Classic or Outdated Themes… (Export Tool) Custom Post Types are not supported (yet). If you have those in your current site, be prepared to manually post those items, and then export individual content types (none of the Custom Post Types).
- Duda (Manual copy/paste/rebuild as there’s no export feature.)
Once you have your export use the WordPress Import Tool to bring your content into FLOW. (Sorry users of platforms that do not export easily, you have an octopus.) Need help exporting, importing, or migrating content? Hire Eddy!
I know CSS and HTML. Can I style my site to make it my own?
Yes, of course, you are more than welcome to style the look of your site. There are a number of options ranging from selecting pre-sets to coding inline, choosing page options, and adjusting global stylings.
Go for it. We’re curious how creative you can get. Apply gradients, add animations, overlays, style buttons, style lists, etc.
- Setting header (Hero) styles (several presets, including logo Left / Right / Centered, side-nav or Left / Right / Centered top-nav, and sub-menu in header, full-width or boxed)
- Setting fonts (the full Google Fonts library)
- Setting colours (apply to the site, fonts, header/hero image overlays, etc)
- CSS access (for those who know how to code)
- At the Page level:
- Display/Hide default title, subtitle, buttons (x2) in the header/hero.
- Use Gutenberg Editor to layout your page(s)
- Display/hide/edit footer items such as Logo (L/R), menu, edit copyright area, social icons, and a lot more.
- Display/hide/set number of widgets below the body copy area
- Bonus: Gutenberg allows you to save a customized block (for example, an inline button styling) as a new block type that you can pop in anywhere else, even on other pages.
- In-line (content):
- Bold, Italics, Colors, Places images inline, style horizontal rules (lines), paces, columns, round-corners, etc
Tip: Embeds require Admin level user to place (as a security measure). Non-admins will see the code sanitized.
Note: back-end PHP files are not accessible to users. Only Eddy may modify these, and only if it doesn’t impact other clients. If you absolutely need to tweak things there, talk to Eddy!
Can I install a different theme?
Sorry. FLOW theme is pre-installed and engineered to ‘flow’ (a link strategy and page structure) that enables lead generation. It’s why this is such an amazing service, and why it helps you to generate high-quality leads.
COMING SOON: we have two (2) new FLOW themes coming; Paddle which is a checker box visual design variation of Flow, and Current, which is intended for financial, legal, and insurance organizations.
Should I select the Child or Parent Theme?
Child! lol. The Parent is the master (in WordPress). Don’t change this or toggle between the two. The Child is where Eddy (our support team) will make changes to customize your theme if needed.
Can I have my own Domain on flowww?
Yes. We can map your domain in two ways.
- clientdomain.com mapped to [site].app.flowww.ca or [site].flowwwsites.com via flowww.ca hosting/DNS
- clientdomain.com mapped via 3rd party DNS change
Can I perform A/B testing?
Soon. We are currently testing Nelio A/B Testing (with Heat Maps!) Wish us luck!
Who’s behind flowww… some nameless, faceless corporation?
Nope. flowww was created and is managed by the engineers at Kayak Marketing, one of Canada’s leading digital marketing firms. Kayak has worked with more than 500 companies across North America to deploy high-quality lead generation websites. Kayak is a Small Business of the Year Finalist (2013), and a Platinum HubSpot Certified Partner Agency (2018).
Additionally, Kayak’s founder, Randy Milanovic has written several books on SEO & UX, Content, and High-Quality Websites. Check them out.
What Plugins are installed?
Great question! We gathered the best-in-class WordPress plugins, then pre-installed and largely pre-configured them to help you make the most of your flowww experience.
Here’s the current list (may change as we optimize over time):
- Warfare Plugins (social)
- WP Rocket (optimization)
- UpDraftPlus (backups)
- Gravity Forms (complex forms with Add-ons)
- ContactForm7 (simple forms with auto-responder)
- MailChimp for WP (subscriptions form tool)
- WordPress SEO by Yeost
- HubSpot All-In-One Marketing – Forms, Popups, Live Chat
- Akismet (anti-spam)
- Disqus (blog commenting)
- Redirection (301 redirects, automated)
- A variety of Import tools and converters
And more. See the Tech Stack list way down at the bottom of this page.
Technology stack settings:
- Customize FLOW Theme and Styling Settings
- WordPress Gutenberg User Guide / Demo
- WordPress Site Settings
- Admin / User Settings
- HubSpot integration
- K-HubSpot Connector
- WPRocket Recommended Settings
- Warfare Plugins Recommended Settings
- Updraft Plus Recommended Settings
- Forms Tools (HubSpot, Gravity Forms, MailChimp for WP) Ask Eddy!
Flow Technology Stack
May change from time to time.
|Google Fonts & Font Styling||Installed|
|Wildcard SSL Certificate||Installed|
|Caching Control via WP Rocket||Installed|
|Backup via UpDraft Plus||Installed|
|Sitemap submissions to Bing||Automatic|
|Social Sharing via Warfare Plugins||Installed|
|Forms (HubSpot, ContactForm7, GravityForms, Mailchimp)||Installed|
|FLOW Theme(s) Engineered for LeadGen||Included|
|Landing Page template||Included|
|Blog, Home, Inside page styling||Included|
|Yeost WordPress SEO||Installed|
|WordPress 5.x (Gutenberg)||Core CMS|
|Advanced Automatic Updates||Installed|
|Wix to WP Converter||Available|
|Redirection (auto-redirects plugin)||Included|
|Unyson Framework||Core Framework|
|Client Domain Mapping (with Let’s Encrypt SSL)||20USD $annually|
|Speed Kit (server-level site optimization)||Discontinued|
|Cloudflare (ServerShield free)||Included|
|Alternate Landing Page Templates Set (coming soon)||Add-on ($)|
Eddy and the flowww team experiment with plugins from time to time. Once we feel they are performing well and extend the functionality of our sites in a positive way, we may add them to the site-wide Tech Stack.