Generic website forms kill conversions, right at the point where customers are converting! Talk about shooting ourselves in the foot.
While falling for such appealing phrases as “user-friendly”, “absolutely free“, and “low learning curve” is easy, each platform hides a huge number of surprises down the road. And not all of them are pleasant.
“I want to be found on Google. I have stores in three nearby cities where I show and sell the products that I manufacture in my home town. Should I make a local page or microsite for each city I’m selling in?”
If you’ve ever searched for something on Google, you’ve probably experienced the frustration that occurs when Google seems determined to show you everything except what you are really looking for. Even the most seasoned search engine users have experienced this; it’s the cost of having such an extensive resource at the tips of our fingers.
Real-life scenario: a new lead comes in and it’s one of your existing client’s biggest competitors. Do you turn it down? Or, do you take them on?
Such a silly thing; not being able to rank. Of course, we can! Small business owners routinely feel discouraged when it comes to SEO. The truth is, we’re all busy running our companies.
During the Christmas rush 2018, WordPress deployed Gutenberg, their new editor. In doing so, they freaked out millions of WordPress users, and frustrated developers as well.
While we do our best to avoid jargon, there’s a number of terms related to SEO (Search Engine Optimization) that we can’t just get around. To bring some sanity to it, here are the deets on what everything means. We think.
Websites are often sort of “there.” Making sure that we have an online presence to attract customers, give them a reason to work with us, and convert them into customers is vital to the growth and success of our companies. Our websites need to work for us.
When WordPress was first launched, not even its developers could have dreamed that it would take on such a life of its own. As the world’s most used content management system, powering somewhere around 75 million sites, it is the default website choice for small businesses all over the globe. There are countless plugins and…